7 Marketing Trends You Can’t Ignore in 2021
There is no doubt that marketing trends go viral incredibly fast. It’s important for marketers to keep an eye on changing trends to take advantage of any opportunity that comes along the way and stay ahead in the competition. So, what marketing trends you should be focusing on in 2020?
“Change is the law of life. And those who look only to the past or present are certain to miss the future.”John F. Kennedy
In this article we’re going to talk about 7 marketing trends you need to know to start implementing them into your marketing strategy.
Marketing Trends to watch in 2021
1. AI Automation
AI based automation is one of the biggest influencing trends in 2021. Artificial intelligence can analyze consumers behavior and generate real time insights enabling the marketers to make better decisions to improve customer experience. For Example, Chatbots used widely to provide prompt and valuable assistance to visitors and potential customers which can explode ROI.
2. User Generated Content
People are more influenced by content generated by other people like consumers, or brand followers. UGC is a great tool to expand your presence online. interacting with customers is very important to share content created by your followers via hashtags. UGC also a cost-effective tool because you don’t create the content yourself, but you only choose to share it with other followers.
3. Social commerce
After the global health crisis last year, a lot of businesses faced a big challenge to survive. They started to invest more in building ecommerce stores. Fortunately, Social platforms made it much easier for a lot of businesses to start their online stores and sell their product online. Now more than 71% of consumers are using social media shops to buy their featured product.
4. Brand Activism
Social movements rise in the recent years required the brands to pay more attention. That’s why brand activism is a big trend now. Brands are standing out with their values and shared political views.
Experts found that most of people prefer visual content to common text. Many big companies like Pinterest and google are investing in visual search technology with over 19% of searches for image results on google.
Another reason to make visuals a better content than text is that images or any other visuals are easy to remember. You can easily make your content more attractive by adding visuals like videos, images, or infographics.
Personalizing customer experience is a powerful tool to win their hearts. People love to have personalized experience. You can use the psychological effect behind this technique to build a strong connection with your customers. A survey Epsilon found that more than 80% of consumers prefer to do business with brands that provide a personalized experience.
7. Going Live
Live videos are becoming so popular even more than regular recorded videos. There is a prediction by marketing trends experts that live video industry will be worth around 70$ billion in 2021.
Live videos are more engaging because it allows the consumers to influence the content directly instead of only watching. The main reason why live videos are so powerful to grab attention is “FOMO” which is the fear of missing out.
The future of marketing trends is inevitably diverse and always changing to match customer needs. It’s important to set your marketing plan based on new marketing trends to help you achieve your goals while building long-term connections with your customers. You should always focus on creating valuable content to match the needs of your audience because it’s the only asset you can use in many different ways to adapt with unpredictable future needs.