Are you familiar with the common saying “less is more”? What does it mean exactly? And how to apply it in business to be more successful.
Less is more meaning
Less is more is a phrase adopted by minimalist architect Ludwig Mies van der Rohe in 1947. And it literally means that less amount of something can be better than large amounts. but minimalism has much bigger meaning than the generic definition of preferring a minimal amount of something. it’s more about focusing on your core purpose by limiting the non-essentials around.
In this article we’re going to discuss the importance of minimalism in business and where it can be applied.
7 Ways to apply less is more in business
1. Quality over quantity
Many small businesses nowadays fall in the trap of focusing on quantity over quality by increasing the number of tasks in order to be more productive. in fact, increasing the number of tasks is not always the best option for better results. Most Successful business owners agree that success is proportional to quality. Take for instance, Steve Jobs and his minimalism is designing iPhone not only in his life.
2. Focus on the essentials
The most valuable asset for any business is time. You should avoid spending valuable time and energy on trivial tasks. For small businesses it’s important to focus on making the right moves and avoid stuffing tasks. Remember that customer always care about the value of the things you’re offering.
3. Develop clear vision
It’s important to have a clear vision and focus on the right path for your business. spend less time thinking about generating revenues and make sure that your actions are serving your main purpose.
Minimalism in business required a clear vision because it helps to avoid falling for shiny distractions and focus on the mission to eliminate any delays of your success.
4. Define your goals
Your business goals must be meaningful and well defined because it’s the path you go through towards your vision. A well-defined business goals must be actionable with a specific outcome, and achievable with a clear plan.
One of the great advantages in the marketplace today is the vast number of contractors with high level of expertise waiting for the next job. You can delegate as many tasks as you need to the most experienced people. Thus, you can have plenty of time to focus on higher managerial tasks.
There are plenty of different tasks that can be outsource such as, date entry, research, writing content, managing social media, etc.
Automation is perhaps the most favorable way for many minimalists nowadays. Automaton is a very efficient way to streamline your business by putting many time-consuming tasks on autopilot.
Here are some examples of automated tasks
- Slack: Keep your work organized by effectively communicating with your team.
- Active Campaign: Automate your emails and make customized customer experience.
- Evernote: Keep your important information handy by syncing your tasks on all devices.
- Chatbots: use integrated AI chatbots to improve your customer experience.
7. Scale down
If your aim is to be big you will need reasonable amount of time, the most sustainable growth is slow. Scaling down your business can significantly improve your performance and make you more focused on the important tasks.
If you believe in the minimalistic business philosophy you will do anything to cut the clutter that keeps you away from the things that matter. Simplicity can add great value to your business. the simpler your business become the more joy feel. Minimalism in business is a great chance to tightening your actions and saving more time to get rewarded.